Definition: Markdown - Explained



When a business reduces the price of a product it is considered a markdown. This is normally done to bring about increased buying and/or to drive away business competitors. The term is also used to descibe the amount of reduction, for example "the shoes had a 50% markdown" over the weekend.

The markdown either occurs on temporary basis (as above) a seasonal basis (usually at the seasons end) or is permament.
















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